Sport and the Media Essay examples - 1052 Words

Sport and the Media The growth of television as a significant cultural form during the 1960s put the relationship between sport and the media on the public agenda. In late 1969, the US magazine Sports Illustrated drew attention to the ways in which television was transforming sport. In effect, sport in the television age was a whole new game. The growing economic and cultural significance of television for sport gradually became a pertinent issue in countries around the world.Clearly sport and television had developed a degree of interdependence. They belonged together like ham and eggs. In the view of some, television had made sport Newsweek expressed concern, in 1967, over the extent†¦show more content†¦Media organizations exist within legal frameworks that determine their scope. In the United Kingdom, the BBC is a public corporation, and the ITV system is overseen by a public body, the Independent Television Commission. Both are charged with a statutory responsibility to provide a broad range of material, which includes sport coverage. The introduction of Channel 4 in 1982, with its statutory obligation to be alternative and innovative, had an impact on the range of sports covered In the USA free market forces are not subject to as much restriction, but there are still laws, rules and regulations that impact upon sport coverage The press in both countries are subject to less restriction from government. Sport coverage in the British tabloid press is dominated by a very small range of sports, with football typically providing more than half of the content. While some sport events, such as the Olympic games and the soccer World Cup, win huge audiences, the audience for much television sport is not, by televisions standards, large. Part of the appeal of sport for television producers is its cheapness. It can fill hours of the schedule at relatively low cost. A substantial amount of television sport, lacking major audienceShow MoreRelatedSports Media Changing the Sports Industry 648 Words   |  3 Pagesimpact ESPN has made on sports, sports media and the sports industry as a whole can’t be overlooked. On September 7th 1979 ESPN launched their flagship show, SportsCenter. This moment in sports media history was a game changer for the way fans consume sports. It is amazing that back in 1979, the conc ept of watching highlights and footage of games when they were happening or just completed was unfathomable for most people. The moment SportsCenter aired, sports marketing and media was altered to a 24/7Read MoreMedia Influence On Sports1347 Words   |  6 Pagesthe past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide informationRead MoreThe Impact Of Media On Sports On The World Of Sports Essay1327 Words   |  6 PagesSurprisingly today, most business’s take their advertisement into the world of sports. One major sport event such as the Super Bowl, is a major key to exposing an ad to millions of individuals. Along with other major sports like soccer, football, and baseball to name a few, all these sports have a large number of fans and viewers. Now, some may question the theory, why televised ads and spend chunks of money towards sports games rather an award show, or a special T.V. show? It’s simple, when learningRead MoreSports Media Essay1063 Words   |  5 PagesSports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey andRead MoreSports Media And Body Image1235 Wor ds   |  5 PagesArticle Mini-Paper Article 1: Sports Media and Body Image Tia DeHaan The article Must See TV or ESPN: Entertainment and Sports Media Exposure and Body-Image Distortion in College Women by Kimberly L. Bissell and Peiqin Zhou examines how media promotes an idealization of thinness in college-age women. 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