Problems on Staff Training and Development Essay

Understanding the phenomenon of employee training and development requires understanding of all the changes that take place as a result of learning. As the generator of new knowledge, employee training and development is placed within a broader strategic context of human resources management, i.e. global organizational management, as a planned staff education and development, both individual and group, with the goal to benefit both the organization and employees. To preserve its obtained positions and increase competitive advantage, the organization needs to be able to create new knowledge, and not only to rely solely on utilization of the existing. Thus, the continuous employee training and development has a significant role in the development of individual and organizational performance. The strategic procedure of employee training and development needs to encourage creativity, ensure inventiveness and shape the entire organizational knowledge that provides the organization with uniqueness and differentiates it from the others. Evidence collected from this research, especially from those joint venture hotels supported the rationales that underpinned Western human resource development (HRD) models that effective T&D activities in hotels required to have systematic and strategically integrated T&D structures, which was particularly true when considering hotels’ long term development. Furthermore, some â€Å"emotion†-involved elements identified in the Chinese state-owned hotels seemed to have provided valuable ingredients to be added into the existing Western HRD models, which could help to increase their robustness in a cross-culture context and also to improve their effectiveness in the hotel industry. It was found that positive learning attitudes and energetic learning leaders had the power to turn passive training activities into active â€Å"learning from heart†. It is, therefore, proposed that to build up an effective training and development architecture in the Chinese hotel industry, both systematic training and development structure (as widely addressed in Western human resource development literature) and consistent emotional inputs (e.g. devoted learning managers; turning trust-based personal relationships into learning drives, etc.) are necessary. More empirical studies are needed to further test these ideas. In general, employees who feel undervalued or unwanted are likely to leave. This is an especially important issue in China, where employees are possibly among the least satisfied in the world. While the number of dissatisfied employees is significantly greater in the Chinese state-owned enterprises, employee dissatisfaction in MNCs is a big issue as well. Of all the factors which lead to dissatisfaction among Chinese employees, of course, compensation and benefits packages always play an overarching role. In the Work China survey, Watson Wyatt asked respondents who said they might leave in the next several years to list the top three reasons for their planned departure. The results were consistent with popular perceptions: better pay was the number one reason employees wanted to leave their company, followed by better career opportunities, and training and development. Sources: 1. Ã…  uÃ… ¡njar, Ã…  , G, Zimanji, V, MenadÃ… ¾ment ljudskih resursa, Ekonomski fakultet, Subotica, 2006 2. Wang, Yu, Leeds Metropolitan University, September 2005 3. Gross, Ames & Lepage, Shawna Lepage, Employee Retention: Building an Effective Strategy to Retain Your Chinese Employees, April 2001, Corporate Relocation News 4. Leininger, Jim, The Key to Retention: Committed Employees, China Business Review, Jan/Feb2004, Vol. 31 Issue 1, p16-39

Review on Michael Moore’s “Capitalism, a Love Story”

The way the stock market works in the world today is if there is a Stock (Piece or share of a company) that are being bought out by a lot of investors, the price of the stock will increase extraordinary high. If the stock does not get bought, the price of the stock will lower to a cheaper price. To buy the best stock that will soon be more valuable is a race as brokers try and fight to find the potential grossing stock and buy tons of them at a cheap price to later on earn tons of money as it becomes more valuable to invest and sell as the stock value increases and grosses.The stock market consists of a lot of people with different positions as an Investor is someone who commits capital in order to gain financial returns. A broker is a person who buys and sells goods or assets for others. A trader is a person who buys and sells the stock in the market. A corporate raider is an investor who buys a large number of shares in a corporation whose assets appear to be undervalued.The stock market has a lot of terms that define small things that broker/traders need to know to work in the stock market as like derivatives which are contracts between two or more parties. Other small stuff come into play as in commodities which are marketable items produced to satisfy wants or needs of the people. Dividends are payments made by a corporation to its shareholder members which are basically the portion of corporate profits paid out to stockholders.Now here are the big terms that people should be aware of to try to make it big as like Equity which is the residual claim or interest of the most junior class of investors in assets, after all liabilities are paid. Golden Parachutes are agreements that are made between a company and an employee (usually upper executive) specifying that the employee will receive certain significant benefits if employment is terminated which put a lot of CEO’s in the jackpot and have them rich for a long while.And finally, Liquidation which is the process by which a company (or part of a company) is brought to an end, and the assets and property of the company redistributed. This brings a lot of businesses down and suffers. Insider trading used all the time by brokers and traders to get ahead of the game and earn big bucks and live life. It’s a strategy that a lot of the brokers live by and use to make them successful as it’s the trading of a corporation's stock or other securities (such as bonds or stock options) by individuals with access to non-public information about the company.It brings the inside scoop about businesses to brokers to give them a chance and advantage to invest and make a lot of money before News is released to the public. Fraud is an intentional deception made for personal gain or to damage another individual. The economy can be harmed by these types of strategies as Insider trading can be used for unfair advantage for investors as it helps them show what to invest before everyone els e and BIG Bucks before anyone.Fraud is harmful as it steals money away from people that are rightfully theirs and brings people into debt with the people stealing their money come out to become very wealthy and use their stolen money on special interests and personal gains when none of that money is earned by them. So insider trading helps investors cheat the game of the stock market and fraud helps investors steal the money that is rightfully own to the people which is basically stealing money from the economy of the U. S.The SEC tries to prevent those things by for insider trading; they try to track down anyone they believe is to be involved as they obtain warrants for financial records and wiretaps, and find any other means to pursue the evidence that comes their way. If enough evidence is found to indict someone for insider trading, the individuals will be arrested and the case is handed over to a U. S. attorney. They do it because insider trading is unfair to the stock market g ame and the other investors and traders who are not involved in insider trading.For fraud, the SEC tries to prevent that by first to help educate investors to protect themselves against fraud, second, they conduct regulatory examinations to ensure that firms have robust compliance systems to prevent and detect fraud and other violations, and finally, they aggressively prosecute securities fraud, working together with criminal prosecutors. They do this because they believe that businesses should deserve this horrible incident to happen to them financially and should protect themselves from cunning con artists out there in society. Finally, about the movie Wall Street (1987)†¦..The movie â€Å"Wall street† was a really good and educational movie at some points as it was well-directed and helped showed the pros and cons of working in the stock market and how people entering that type of field should be fearless and aware of anything that is going on underground or in public and be picky on who to trust as there are a lot of â€Å"Gordon Gekko’s† in the world befriending many traders/brokers and stabbing them in the back at any moment based on their feelings/impression about them. Some key scenes in the movie were to be the â€Å"Greed is good† speech as it helped pictured an image what the U.S. is truly is and where it will be with the economy. The scene which Bud fox found out the sale of Blue-Star was pretty dramatic as it helped Bud realize how cruel and Greedy Gordon Gekko was. And another key Scene was the confrontation between Gordon and Bud after Bud found out about the sale of Blue-Star. The Movie showed that stock market is hectic and scary and people should watched their step on which path they’re going to take as they could fall into a hole anytime with either having SEC involved with it or lose a ton of money and be sent on to the streets.The stock market is a scary and hectic field to pursue a career in but if people have the brains, the charm and the look, through strategically planning and working, they can come out very successful and be at the top. But the market can always change people, physically, mentally and personality wise like once they go into the field it’s hard to get out and it sometimes changes them into a different person probably into a person with Greed to make more and more, probably a â€Å"Gordon Gekko†.

Assassination Of Abraham Lincoln Essay Research Paper

Character assassination Of Abraham Lincoln Essay, Research Paper Abraham Lincoln was born on February 12, 1809 in Kentucky. In 1818 he moved to Indiana. On November 4, 1842 Lincoln married Mary Todd. In 1832 Lincoln became a campaigner for province legislative assembly but he lost. Later that twelvemonth he was appointed to postmaster of New Salem, so subsequently became deputy county surveyor. Lincoln ran for the Illinois legislative assembly but was non successful. Two old ages subsequently Lincoln was elected to the Lower House for four footings as a Whig. After this he ran for a place in the U.S. senate but he was defeated. Lincoln so joined the freshly formed Republican Party. He was chosen to run against John C. Breckenbridge for U.S. president and he won and became the 16th President of the United States. Lincoln was assassinated by John Wilkes booth on April 14, 1865. Booth started be aftering to assassinate Lincoln in 1864. Samuel Arnold, Michael O Laughlen, John Surratt, Lewis Powell, George Atzerodt, and David Herold helped Booth in assassinating Lincoln. John Wilkes Booth was a racialist and a southern sympathiser. Booth was against everything Lincoln represented. Lincoln was assassinated at the Fords theater in Washington D.C. Booth wanted retaliation for the south s ailments which he thought Lincoln brought. The Lincoln Assassination On April, 14 1865 President Abraham Lincoln was shot while watching a public presentation of An American Cousin at Ford s Theater. President Lincoln died the following forenoon. The individual who had killed Lincoln was John Wilkes Booth. A few yearss before he was killed, Lincoln had told his partner about a dream he had, he saw a president shrouded on a catafalque in the east room of the White House. Even after this dream he attended An American Cousin at Ford s Theater. John Wilkes Booth thought the president was determined to destruct the fundamental law, set aside the rights reserved to the provinces, crush civil autonomies, and restore monarchy. He saw the Confederacy was the lone means to of continuing the values of the establishing male parents. He devoted much of late 1864 and early 1865 to a series of secret plans to kidnap Lincoln and utilize his gaining control to invalidate the Union s war purposes. Every strategy stoping in defeat. After Lee ha d surrendered to the Army of the Potomac, in the 2nd hebdomad of April, he saw that merely the most despairing steps offered any hope of salvaging the Southern Cause. Shortly before he went into the theater, he stopped at tavern for a drink. While in the bar an acquaintance jokingly remarked that â€Å"he would never be as great as his father,† Booth replied by saying â€Å"When I leave the stage, I will be the most talked about man in America.† The Atlanta Campaign of 1864 In the spring of 1864, Gen. W. T. Sherman concentrated the Union armies of G. H. Thomas, J. B. McPherson, and J. M. Schofield around Chattanooga. On May 6 he began to move along the railroad from Chattanooga to Atlanta. Sherman had two objectives, one was to destroy the army of General J. E. Johnston and the other was to capture Atlanta. Johnston realizing that he was outnumbered started to retreat south. Sherman tried a direct assault on Johnston s forces and was repulsed. Johnston had retreated back to the south bank of the Chattahoochee river. On July 17, John Bell Hood replaced Johnston as General. He tried t o continue with Johnston s plan, but failed to stop the advance of Union troops. He retired to Atlanta, which Sherman soon had under bombardment. On September 1 Hood abandoned Atlanta, the next day Sherman moved in and burned it. The Maryland Invasion A year after the confederate defeat at Gettysburg. Robert E. Lee planned to invade the North again like he did in the campaigns of Antietam and Gettysburg. He hoped that this would be enough to get Grant to detach part of his army to protect Maryland, Pennsylvania and Washington City, or to have Grant attach fortifications and risk heavy lose. Miscellaneous Fort Pillow Massacre: An incident that took place in Fort Pillow, Tennessee, April 12, 1864. Confederate troops commanded by General N. B. Forrest, stormed and captured Fort Pillow on the Mississippi River. The garrison of black soldiers and Tennessee Unionist held out beyond all possible hope. The joint committee on the Conduct of War investigated and charged that the Confederates indiscriminately slaughtered more than 300 black soldiers. General Sherman was ordered to investigate, but his report was never published. Battle of Franklin: November 30, 1864, a Civil War engagement in which the Confederate forces were defeated. After abandoning Atlanta, General Hood reorganized the Confederate army at Lovejoy s Station. His hope was too cut off Sherman s lines of communication.

Sprite (Marketing strategy, budgets, and controls) Essay

Sprite (Marketing strategy, budgets, and controls) - Essay Example In the recent past, government agencies and health professional have been awareness on some potential health problems such as obesity among the consumers. Being a food product, sprite faces many challenges, as obesity is now a big health issue (Turner, 2000). Commitment is important for the Sprite to ensure that its broad product include another option of beverage whose health value deal with the obesity and problem. This is possible by including an option that is lemon flavored, but does not include a lot of sugar. Sprite is committed to adhering to the set policies in schools and marketplace. They aim at meeting customer need through provision of product’s varieties such Sprite Zero and other varieties that meet every consumer needs. Furthermore, sprite in corporation with different government agencies, consumers, and schools to bring a solution based on underlying science. Water quality and quantity is also another challenge facing Sprite marketing strategies. Water quantity and quality are increasingly demanding a lot of attention and collaboration with other non-alcoholic beverages produces, governmental agencies, and communities. Water is a key Sprite’s ingredient among the beverages produce and due to climatic changes; it has become a scarce resource. In order to curb the problem, the company is partnering with communities and government organization in introducing initiative for water preservation, water treatment, and recycling (Turner, 2000). Globalization is also introducing new challenges to sprite products. Globalization is making human lifestyle and market places dynamic. The consumers’ needs is increasing becoming complex. For this reason, Sprite product is forced to concentrate in the evolving consumer’s product and consumers are looking for more and more ideal choices. There is now a number shift in

Compare and contrast Essay Example | Topics and Well Written Essays - 250 words - 9

Compare and contrast - Essay Example Alexie, being a Native American, relayed experiences of starting to read as a young boy living with his family in the â€Å"Spokane Indian Reservation in eastern Washington state† (Alexie 11). Tan, on the other hand, an Asian American of Chinese descent, narrated experiences with speaking a distinct kind of â€Å"broken† English, the language used by her mother to communicate. Aside from sharing similarities in terms of not being native speakers of the English language, the authors allegedly affirmed their convictions to become writers, despite the evident challenges that faced them. In addition, both authors openly affirmed that one of their parents had influenced the career path that was chosen. And finally, these authors initially pursued careers in medicine (pediatrician for Sherman and pre-med course for Tan) before confirming their interests in writing as a profession. Concurrently, despite the similarities, there were disparities that emerged in these articles. Sherman’s article focused mainly on his personal experiences which contributed to his career as a writer. On the other hand, Tan narrated her mother’s experiences as influential and contributory to her development of proficiency in the English language and in other aspects of her life. In fact, Tan admitted that â€Å"I think my mothers English almost had an effect on limiting my possibilities in life as well† (Tan 2).Yet, the impetus which led to Tan’s decision to become a writer was her former boss’ admonition that writing was her worst skill. In addition, in Sherman’s article, he professed that he loved books and his intention for reading was to try and save his life. While Tan was silent about the intention or purpose for writing; yet signified that her mother remained the most important critic of her written

History of the Internet Essay Example | Topics and Well Written Essays - 1750 words

History of the Internet - Essay Example The history of the internet appears to have begun in In 1858, where Frank Leslies Illustrated Newspaper covered the story concerning the laying of the transatlantic cable. Once the laying of this cable was complete, it was easy to say that the Atlantic Ocean had been more or less erased as a communication barrier between the old world and the new. Of course, the cable did not bring Europe closer to America in physical terms but just as the internet allows the transfer of large amounts of information from one point to another, the transatlantic cable did the same for its time. That was perhaps the first example of modern technology being said used to negate such large geographical distances. Certainly the telegraph existed long before that since the telegraph had been invented by Joseph Henry in 1830. While the language of the internet today may be HTML, Samuel Morse first used his Morse code to send meaningful words through electronic means. In fact, only in 1843, the first American telegraph long distance line was ordered to be put between the cities of Washington and Baltimore to cover a distance of 40 miles once this line became operational the first message to be sent electronically from one city to another was a quote from the bible that said, â€Å"What hath God Wrought?† (Bellis, 2005). This rudimentary internet by today’s standard was the height of technology at the time and in the next few years; lines were laid down from Philadelphia to New York. In 1861, Western Union completed the line called the transcontinental telegraph line since that ran along the transcontinental railway to provide coast to coast communications (Bellis, 2005). Certainly not the internet but as the internet today is more of a business tool than anything else, companies were quick to realize the potential of rapid communications. Business could use this

Macgiavelli's Relationship To The Coca-Cola Company Research Paper

Macgiavelli's Relationship To The Coca-Cola Company - Research Paper Example The current business world is growing very first, and the customer's demand is highly increasing and becoming more sophisticated. The existing companies are facing a big challenge on how to cope with this sophisticated custom demand; the first growing technology, competency and resources. For the companies to solve the above challenges, there is need for an alliance that is the only solution to the first growing market. The strategic alliance will enable the companies to access new markets, obtain cutting-edge technology, expand geographic reach, and cope with the first competition being experienced (Hoskisson et al., 186). These alliances have allowed most organizations to compete more effectively and have also enabled these companies to be in a good state with the increasing technological and organizational complexities that have currently come into play in the today’s market. Strategic alliance has contributed in changing the dynamic and structure of the today’s competition in the whole world. In general, strategic alliance is whereby two companies come together to obtain a common interest which might not be easy to obtain individually (Botten, 298). MACGIAVELLI'S RELATIONSHIP TO THE COCA-COLA COMPANY The Coca-Cola Company has ventured into the alliance strategy to outdo his rivals in the market. However, according to Machiavelli, a prince who is self-sufficient is better of as he is always ready to meet any enemy at the battlefield. This is because he is always armed with his army. The argument is a contradiction with the approach the Coca-Cola Company is taking. This approach of forming alliances is helping the company to prosper in the today’s market.

Sociology269 Essay Example | Topics and Well Written Essays - 1000 words

Sociology269 - Essay Example Steger’s definition tries to cover up all the factors affected by globalization unlike the errors committed by most people wherein they isolate the very complex nature of the concept on a certain premise like the political and economic spheres. One thing that must be considered is that the complex nature of globalization is parallel to the complexity of humankind since their acts that fall under globalization are considered to be â€Å"as old as humanity† (Steger 19). This assertion provides a condition that globalization can be considered a novel concept since it has made humans develop new technologies and developments to improve social condition. One thing that cannot be denied is that globalization has been significant to the lives of humans. There are several improvements in technology, cultural exchanges and global interaction that have been achieved through globalization (Steger 24). Since globalization has a notion of a borderless world, all the political, economic and social aspects of life are subjected to the â€Å"global social formations† (Steger 82). In this case, all the provincial, national, regional and global spheres are presumably controlled by these global groups like the WTO, UN, IMF and World Bank (Steger 41). In Grant MacEwan University City Centre Campus, there are several manifestations of the contested concept of globalization. Most of the time, the economic perpetrations of globalizations are the ones that are greatly manifested on the local level. However, it should not be denied that there are still products on the national level that competes with the global products. There are certain products in the campus that have caught my attention. One of them is the Two Toned Hoodie which is made in Canada and manufactured by Sharper Image. It is a jacket made of polyester and cotton. This jacket, in my opinion, highlights

Data Rules Summary Essay Example | Topics and Well Written Essays - 250 words

Data Rules Summary - Essay Example The more experienced nurse has internal decision making resources provided by past experiences and a better ability to recognize patterns based on those experiences. Additionally, the experienced nurse may not experience the emotional barriers arising from fear of making the wrong decision. Fear prevents creative and clear problem solving abilities.   One way to hasten the pattern recognition skills that are critical in the clinical decision making process of a novice nurse is to create rules that provide a process of intervention through modeling the situation and potential actions that are best suited to accurately resolve health problems. This modeling is based upon a hypothesis and then a listing of rules that lead to a sequence of decisions to be made accordingly. The model and rules naturally also promote the novice nurse to anticipate potential corollary problems and prepare by mentally exploring solutions—proactively avoiding or at least mitigating problems.

Business Process for Amazon.com Essay Example | Topics and Well Written Essays - 1000 words

Business Process for Amazon.com - Essay Example Running business is not only keeping organization's website on Internet and driving it simply; It has a full modus operandi that shows the business to consumer; compel them to make business to hat organization, upgrading the site as required, etc. Tamba Internet (1994 - 2007), clearly says in their website "All successful e-commerce sites follow two vital rules: Goods are clearly and attractively displayed for maximum visual impact; and the customer experience is simple and pleasurable." This statement perfectly fits upon the website commonly known as Amazon.com. The basic work flow of the business is known to be the business process. There are number of different activities from buying a product from the vendor to selling it to the customer; from finding out the vendor to advertising to attract customers; from settling up the prices to buy stock to gaining the profit. All of these basic activities when define in a flow collectively, business process is specified. Business is the name to purchase and sell the product in a manner to earn profit. For, e-commerce the business, CEO of the company shows up the structure of the business by drawing different boxes following each other. Each of the box at that time represents the task or activity perform by the workers or equipments, as an essential step to perform business. This is what the CEO is drawing called as Business Process Diagram. These activities take the input and produce an output which is the input of the other activity. This is known to be the flow of business where internal inputs are shared to produce different major productive outputs. Business Process For Amazon.Com Amazon.com is a real world wide famous website, diversifying its business in many directions using a single web site. This is one of the major e-commerce website doing the biggest business with number of customers and variety of stocks. It is a online shopping e-commerce website. According to David Forbes in his review to Spring Time for IT (2003) told that to implement the whole Amazon.com on to the technical grounds it was a difficult task. As people didn't understand the requirements of the technical industry. Though, employees weren't appreciatively contributing to explain their views and ideas to the designer. However, IT itself is nothing to start of some business process management but its only what designers made it to process at best and it can only be possible if people get cooperative. Leaving decision making upon IT system from the beginning level wasn't good idea as IT may help taking decision but it can only possible if the System is known with the past up and down facts of the business and though in beginning the Subject Matter Experts should come forward and tell each and every functionality they requires to have in the business process management system. Furthermore, cost for making this IT system may gives a hard time but after noticing the Kodak who spent 1billion dollar for its ERP system then to spend much for IT system is worthy enough as later it saves many cost and will help to get many customers to cover the loss. Though, Amazon has converted his whole business in IT in form of Amazon.com. The real meaning while defining the word business is specified to buy and sell something in regard to earn profit. Now, Amazon was online and can be accessible to the entire world just by few clicks

Essentialist and Post Structuralist Theories of Race and Ethnicity Essay Example for Free

Essentialist and Post Structuralist Theories of Race and Ethnicity Essay Identity Analysis Toward Productive Pedagogies: An Essentialist and Post Structuralist Perspective Race and ethnicity will be used to analyse the central theme of identity from an essentialist and post structuralist perspective. Definitions of race and ethnicity will be presented and distinctions made between the two categories. The character Eva from the film The Freedom Writers will be used as a medium and present an argument that race and ethnicity are social constructs but not absent of essentialist influences. Following a self reflection of my own identity the similarities between Eva and I show a congruence between essentialist perspectives of race and ethnicity to the existence of ethnic tensions and prejudice. In the context of Post structural theory it will be argued that it offers a more realistic and progressive appraisal of identity as fluid and changing through social contexts. Differences between Eva’s and my own identity serve to highlight the inequality of dominant culture over ethnic minorities. Therefore, pedagogical strategies will be examined from a post structural perspective as a means to promote inclusivity and authentic Indigenous perspectives within the classroom. Essentialist theories about ethnicity and race present these identity themes as fixed and unchangeable. Weber (1978) defines race identity as â€Å" common inherited and inheritable traits that actually derive from common descent† (p. 368 ). The character Eva from the film The Freedom Writers identities her race as â€Å" those south of the border†, or specifically Hispanic. Ethnicity from an essentialist perspective differs from race as Zagefka (2008) ascribes to the notion that â€Å" essentialist accounts of ethnicity maintain that ethnic groups have a certain ‘essence’ which determines their character† (p. 1). Therefore, essentialist ethnicity elaborates on race identity informing that behavioural traits are also biologically determined. Eva’s statement â€Å"We fight over race, pride and respect† illustrates the essentialist nature of fixed, unchangeable boundaries that exist between her group and other ethnic groups. Eva’s racial hatred of the other ethnic groups is evident through her gang affiliations and violent behaviour toward them. An essentialist perceptive would assume that Eva’s racial hatred is determined at birth but as Eva’s character develops throughout the film the essentialist perspective loses validity and Eva’s sense of identity is seen to be socially constructed. Post structural theory maintains that race and ethnicity are socially constructed presenting Eva’s identity as fluid and evolving. However, Morning (2006) concludes that â€Å" the conception of race as rooted in biological difference endures, at least in the United States today†. Therefore, ethnicity offers a more authentic analysis of Eva’s identity formation from a post structuralist perspective then the residual of essentialism that exists in relation to her racial conceptualisations. In Eva’s formative years her subjectivities about race were essentialised from her fathers’ emphasis of her origins and therefore the â€Å" need to protect your own†. The violence from other ethnic groups and the arrest of her father because of his ethnic background resulted in an intense hatred for white people. Eva â€Å" hated white people on sight†. Eva’s hatred developed over time through social contexts involving ethnic and racial violence. Eva’s changing identity is represented from a post structural perceptive through narrative and social interactions in Mrs Gurwall’s classroom. Marra (2005) states that â€Å"Narrative is a powerful means of constructing different kinds of social identity, including ethnic identity. † (p. 2). Using a diary as an artefact Eva is able reflect on her own subjectivities about identity to better understand her beliefs and values (J Nailer, 2005 p. 152). Through social interactions in the classroom under the guidance of her teacher Eva’s ethnic identity is reconstructed to establish a type of class ethnicity involving students from different races. As a self reflection process my own personal identity can be examined through essentialist and post structural perspectives centred on themes of race and identity. During my childhood years race identity was represented from an essentialist perspective. I identified as a member of the white race and was educated from a white, colonial historical perspective. Instilled from an early age was the notion that being black meant being inferior. Not only did I perceive Indigenous people as those who sat in the park and got drunk but I engaged in racist language such as ‘nigger’ and ‘coon’. My prejudice is highlighted by Brickman (2009) who suggests â€Å"Indeed, for social categories based on race, increased endorsement of genetic theories (one component of psychological essentialism) has been linked to increased prejudice† (p. 2). My parents assisted in the facilitation of my racial essentialism as did many other adults and peers of my own racial group. During my formative years my identity based upon being a member of the white race assumed greater intelligence, privilege and more appropriate behaviour than Indigenous peoples. The distinction between race and ethnicity is evident when according to Chandra (2006), an ethnic group is â€Å" a named human population with myths of common ancestry, shared historical memories, one or more elements of a common culture, a link with a homeland and sense of solidarity† (p.403). This statement relates to when I left my small town and attended an affluent private college whilst undertaking university study. Although surrounded by members of the same white race I identified with an ethnic group in the context of people from my own town. The essentialist and constructiveness theories for identity are distinct yet in practice difficult to separate. Ayirtman (2007) presents constructionist perspectives as â€Å" the intersubjective formation of individual identities through confrontation and interaction with other(s)† (p.10) whilst Chandra (2006) proposes that changes in ethnicity are constrained by â€Å"descent-based† attributes. In the context of race and ethnicity both statements were appropriate to the way I constructed my own identity throughout my adult years. The immersion in multiculturalism from a large city and university institution influenced me to many different races and ethnic groups. The confrontation of cultural diversity increased fluidity in the boundaries that constituted my identity about themes of race and ethnicity. However, the recognition of cultural differences in relation to my original culture and race still left intact some relatively fixed boundaries around essentialist perspectives. It is evident that Eva and I had different life experiences yet similarities emerge between our two identities. Prominent commonalities between Eva and I relate to the essentialist perspective of race and ethnicity our childhood and adolescence years. Both Eva and I expressed prejudice toward other ethnic groups based on the biological characteristics of race and ethnicity. In relation to ethnicity and race the formative years consisted of seemingly fixed and rigid boundaries around identity groups. Juteau (1996) describes these boundaries as â€Å" monolithic and static, seen as grounded in common origin, genealogy and ancestry† (p. 57). Similar to Eva the fixed nature of my identity boundaries correlated to racial and ethnic tensions resulting sometimes in violence, in varying degrees. Despite essentialised race and ethnicity in formative years commonalities exist between Eva and me through a post structuralist perspective. Racial prejudice was socially constructed through repeated discourses of conflict between racial groups throughout childhood and adolescence. Narrative through the evolving artefact of a diary allowed both Eva and I to analyse our subjectivities about aspects of our identities and both had the experience of an excellent teacher through which effective social interactions allowed empowerment and progressive reconstruction of identity. A key difference between me and the character Eva in The Freedom Writers is that I identified with the dominant Discourse in society and Eva identified as a member of a minority ethnic group. Thomson states â€Å"A successful school student is one who has acquired much of the dominant ‘habitus’, that is, ways of being in the world, as well as the cultural and symbolic capital derived from their schooling† (p. 8). An analysis of Thomson’s statement works on two levels. At the school level, and identifying as a member of the dominant culture, allowed me to be familiar with school discourse and the knowledge’s valued there in. Eva’s ethnic and racial identity immediately placed her at odds with the school discourse which restricted her acquisition of cultural capital. At the level of society I was able to exert more agency through the social influence that a familiar discourse facilitated. A seemingly natural relationship existed through identification with a common culture, language and physical race attributes. Eva’s race and ethnicity reduced the agency she could exert against the dominant culture. Her common culture and race attributes are at odds in a society where the majority race was white. The similarities and differences evident between Eva’s identity and my own identity offer invaluable understandings to develop positive, productive teacher-student interactions in the classroom. Taking a post structural approach to pedagogy teachers can be aware that their own subjectivities will influence the way they teach. (Nayler 2005). . In a multi-cultural scenario where individual students bring a variety of cultural identities into the classroom a teacher faces the challenge of facilitating inclusive pedagogical practices. Carrington advises that â€Å" the teacher facilitates a culture of respect and value for all members of the class. † (p. 113). This statement requires student interactions that involve listening to other students and being encouraged to support each other through peer assisted learning. Classroom organisation must allow students to actively participate in whole class, group collaboration, independent and problem- based learning. These student practices must be based around purposeful knowledge that engage what Thomson (2002) refers to as a student’s â€Å" virtual schoolbag† (p. 1). Through strong relationships between teacher, parent and community what students have learnt at home and in wider society can be transferred into the classroom. Therefore individual student’s â€Å" knowledge’s, narratives and interests† can be recognised and built upon with high teacher expectations of connecting them to the valued knowledge’s of the school curriculum. (Thomson, 2002). More specifically, is the need to embed Indigenous perspectives into the classroom. When embedding Indigenous studies into the classroom teachers (non-indigenous especially) need to access authentic knowledge and often admit their shortcomings in relation to skills and knowledge required to teach such units. Miller, Troy and Currell (2005) point out the risk that â€Å"as members of the dominant culture (we are all white Australian), perhaps we found it easy to revert to a knowledge base that we had naturally accepted since early childhood† (p. 61). Teachers must be critical about the resources they select to teach Indigenous studies whilst forging strong relationships with Indigenous communities. These factors will ensure that Indigenous studies are taught from an indigenous perspective and not corrupted by social, political and historical perspectives of the dominant culture of which many teachers identify with. The identity categories of race and ethnicity can be analysed from an essentialist and post structuralist perspective. The post structural perspective of race and ethnicity presents a more authentic analysis of identity as being influenced by different social contexts. Whilst the post structural perspective offers a more progressive application to Eva’s and my own identities essentialist influences are not invisible. The commonality of prejudice through race and ethnicity being essentialised offers an excellent reference point to show the usefulness of a post structural approach to productive teacher pedagogies. A post structural perspective offers the opportunity for teachers to critically reflect upon their own subjectivities in the context of their own identities. Teachers can therefore adopt pedagogical strategies that promote inclusiveness in the classroom and embrace the richness of cultural diversity, whilst linking the diverse array of knowledge’s to the value knowledge’s of the school curriculum. References 1. Marra, M (2005). Constructing Ethnicity and Leadership Through Storytelling at Work. Retrieved from http://www. mang. canterbury. ac. nz/anzca/FullPapers/06WorkCommFINALed. pdf 2. Carrington, S. (2007). Classroom relationships, pedagogy and practice in the inclusive classroom. In M. Keeffe S. Carrington (Eds), Schools and diversity(2nd ed. ). (pp. 108-127). Sydney: Pearson Australia. 3. Miller, M. , Dunn, T. Currell, K. (2005). Learning and the importance of knowing: Student perspectives on centralising Indigenous knowledge in their preparation as teachers. In J. Phillips Lampert (Eds), Introductory Indigenous studies in education: The importance of knowing. (pp. 60-79). Sydney: Pearson Australia. 4. Thomson, P. (2002). Vicki and Thanh. In Schooling the rustbelt kids:Making the difference in Changing times (pp. 1-18). Crow’s Nest: Allen Unwind. 5. Nailer, J. (2005). Understanding ourselves. In J. Austin (Ed), Culture and Identity (2nd end). (pp. 139-154). Sydney: Pearson Australia 6. Morning, A. (2006). Ethnic Classification in Global Perspective: A Cross-National Survey of the 2000 Census Round. Retrieved from http://as. nyu. edu/docs/IO/1043/Morning_2008_Ethnic_Classification_in_Global_Perspective. pdf 7. Brickman, D. (2009). The Implications of Essentialist Beliefs for Prejudice. Retrieved from http://deepblue. lib. umich. edu/bitstream/2027. 42/63752/1/dbrick_1. pdf 8. Chandra, H. (2006). What is Ethnic Identity and does it Matter. Annual Review of Political Science, 9, (pp 397-424. ) Retrieved from http://www. nyu. edu/gsas/dept/politics/faculty/chandra/ars2005. pdf 9. Juteau, D. (1996). Theorising ethnicity and ethnic communalisations at the margins: from Quebec to the world system. Nations and Nationalism, 2(1), (pp 45-66. ) Retrieved from http://onlinelibrary. wiley. com/doi/10. 1111/j. 1354-5078. 1996. 00045. x/abstract 10. Ayirtman, S. (2007). Recognition through Deliberation: Toward Deliberative Accommodation of Cultural Diversity. Retrieved from http://arts. monash. edu. au/psi/news-and-events/apsa/refereed-papers/political-theory/sayirtman. pdf 11. Zagefka, H (2008). The concept of ethnicity in social psychological research: Definitional issues. International Journal of Intercultural Relations, 33(3), (pp 228-241. ). 12. Gruwell, E (Writer), Lagravenese, R (Director). (2006). In D. Devito, M. Shamberg, S. Sheer (Producers), The Freedom Writers. Paramount Pictures.

Burberry history Essay Example for Free

Burberry history Essay Barberry was founded in 1856; originally focusing on producing innovative functional outwear. over the years Barberry has adapted to changing trends and tastes to suit the consumers wants and needs. Additionally the extension of their product portfolio, for example their perfume and accessories range, Is a response to competition from leading brands such as Ralph Lauren and others. Barberry set out to create a luxury, premium brand image, however in recent years in Britain especially, the public perception of Barberry products have been labeled as chap kook because of their distinctive tartan pattern on clothing. In September 201 2 the high brand luxury clothing company Barberry issued a profit warning taking El ban off Buyers market value resulting with a share fall of 19%. We are currently In an economic recession which has resulted In less consumer confidence and a trend of reduced spending habits. However the types of consumers that purchase brands like Barberry would usually not be effected by the economic recession. They are likely to have much more disposable income and secure well- paid Jobs. Retail analyst Joana Satyrs stated that The global economic crawls Is dragging on and the longer It drags on the less confident even wealthier Individuals become. Meaning that even those with more disposable Income to spend on luxury goods such as Barberry, are less confident which Is a major factor resulting In reduced spending habits. If consumers are spending less the company is likely to result in profit losses. If the problem deteriorates it can result in closing of stores and making staff redundant; adding to the already high unemployment figures Barberry s a luxury brand is not immune from the economic instability which has seen weaker sales not only in the UK but globally. From researching Buyers share decrease we can see that the 2012 London Olympics has played a major factor in profit loss. The types of customers buying Barberry products are likely to live in expensive locations such as London; Barberry state that the London Olympics pulled tourists away from shopping and pushed them more towards visiting the Olympic park and stadium and spending their money on souvenirs. However due to the economic recession and the trend of reduced pending habits, Buyers luxury high priced goods were Increasingly likely to see reduced sales. Although wealthier Individuals are likely to be unaffected by the economic recession, the Auks high unemployment rate has made Buyers customer base even more restricted than before. In contrast to Buyers view that the Olympics contributed to their profit loss, we believe that the Olympics helped the Auks unemployment rate hugely giving more individuals and potential customers more disposable income. However now that the Olympics are over, it can shift focus onto spending more on brands such as Barberry. In comparison; lower priced stores such as Tops and H M are receiving higher likely to buy from stores that have fashionable styles and a wider variety of clothing at much lower prices. BBC business news (twitter) stated that UK retail sales rise as shoppers buy winter clothing and that sales volumes were up 0. 6% in the last month. Individuals are much more likely to spend EYE OHIO on a coat rather than an IEEE one; especially during the economic recession. Taking the above into account, there are a number of ways in which Barberry could improve their economic position in the retail market. While Barberry are not in a state of danger as it stands, if their profit and share prices were to decrease further they may have to cut their costs. This could see a decrease in quality of their products resulting to a decline in brand loyalty and a future reduction in sales. One way Barberry could improve their situation is by re-marketing their product range to appeal to a different target audience, that of the middle and working class. Evidence suggests that lower priced stores (Tops and HM) have been benefiting as a result of their lower prices. If Barberry were to adjust their position in the market, closer to that of HM they may wreak the rewards. However, we think that Barberry may tarnish their entire business reputation if they do so. It takes many years to achieve a high brand reputation like that of Barberry and it would be a massive risk to put it all on the line. Also the lower priced retailers market is dominated by a few big players and is extremely competitive, making it harder for Barberry to establish itself in the lower priced category. We think that Barberry should ride out the storm for the time being. If anything is to be done it should be investing more into marketing and branding to appeal to the upper middle-class. Although this would be costly initially, sales should pick up over time; improving Buyers share price and profits. Furthermore, in the meantime it would be easy for Barberry to take advantage of the current state of national pride (following the Olympics) and go back to basics promoting the Brutishness of their brand. Another way in which Barberry can improve their current situation is by taking a similar approach to Versa by launching a more economical clothing range with gig street brands such as HM. For Barberry to differentiate themselves they can instead launch their clothing range with Ezra rather than HM. Reason being that they types of clothes they offer are very similar in terms of sophistication and quality. This method was very successful with Versa as their line with HM sold out within 30 minutes. By introducing a more affordable clothing line, Barberry will advantage from an increase in sales and profits as demand from consumers will increase. The cheaper they market their new clothing range the more people would want to buy it s they will be purchasing Barberry clothing for a faction of the cost.

Nazis Who Helped Jews Survive

Nazis Who Helped Jews Survive Masquerading As Devils; Nazis Who Helped Jews Survive The Holocaust During WWII. During the holocaust, many people died, due to Machine Guns or due to starvations well as abuse. This is the way individuals disliked by Nazis were treated. The Jews along with other individuals were killed just on the basis that, Hitler and other people due to their faith. This happened to be the first time; such a holocaust happened based on such a reason. Under normal cases, there were holocausts when individuals were fighting for resources like land, or just an attempt of wining war. In this case, many individuals were killed based on the reason that, they believed in different religion. Around eleven million individuals were killed, and among them 6,000,000 of them were Jews and 5,000,000 were not Jews, (Resnick 34). As a result, this research looks at Nazis who helped Jews survive the Holocaust during WWII. AS a matter of fact, many researchers have dealt with reasons that led to World War II, there effects and the survivors. In addition, more has been done concerning the causes of this war, and how it came to an end, however, very little has been done on how the Jews got survival during the war, yet they were the main victims. Study objectives The main objective of this paper is to identify how the Jews survived during this war. In order to reach at this particular objective, I will use the following research questions. I look at who were the victims of Nazis Holocaust? I look at how was life in the concentration camp? I also look at how the survivors made it did and who were the rescuers? I look at why was it that, the Jews were the most target group? I look at the reasons that motivated rescuers? I look at who is Anne Frank and what made her famous? Definition of Terms Holocaust; in this concept, holocaust has been taken to mean, Large scale destruction and killing of millions of Jews and other people by Adolf Hitlers Nazi Germany during World War II (Library.thinkquest.org par 6). Concentration camps; this were the places that most Nazis victims were being killed Rescuers; are those who, at great personal risk, actively helped members of persecuted groups, primarily Jews, during the Holocaust in defiance of Third Reich policy (Rosenberg, par 4). Ghetto; these were tiny areas that were cordoned off by the use of barbed wire. Rationale This study is very important to me as a student as it is a partial fulfillment of my academic requirements as demanded the collage. Getting a better grade in this research will boost my overall academic grade in my cause. Nevertheless, after the completion of this research project, I will be equipped with lots of historical information concerning WWII, its causes, effects, participants as well as the victims. A part from all these, I will be acquainted with some more vocabularies that were used in history during first WWII. To the society this research will help them know that, those individuals who controlled the past will still control the future. In one way or the other, it will shape the way the society view the present, hence dictating the answers they will offer for the existing wars, problems and injustices. To the society in addition, this research paper will enable them to have the ability of looking back at World War II, and reflect on how the current leaders know the kinds of mistakes they ought not to make when dealing with conflicts. Without knowing how the Jews suffered due to their faith, where will the martyrs come from, they should such like a paper to strengthen their faith. Methodology This research paper addresses the question of Nazis Who Helped Jews Survive the Holocaust during WWII. The secondary source of data collection methods will be employed to ensure that the research carried out becomes successful. Materials from the library, internet and related research reports will be read and analyzed to provide the required data and information on the subject. Sampling strategies that will be used will include random sampling and stratified sampling strategies. In dealing with the ethical issues, the paper was approved by Ethical Approval board before data collection. This research anticipates the following limitations; time limitation, financial constrains, and the unreliability of secondary sources of data. Data Analysis At the time the WW1 started by the year 1914, Hitler was very ready to give out his life for the sake of German individuals. By that time, he was in the army for four years working as a messenger, and was fighting at the front line against Britain. At the end of it all, the Germans lost the war to their Allies. This made Hitler to be very angry for very long time after the defeat of German in the year 1919. It was too much unfortunate that, after the First World War, Germany was trying to come out of the effect in a desperate manner. Apart from this, there came Germany Great Depression. This rendered many individuals jobless and starving. In this terrible economic setting, Hitler made his way to power. In these desperate moments, the Germany people just needed any way out. As a result, Hitler ended up giving the German people lots of hope. Amongst his hopes, he ended up blaming partly the Allies who were the Britons, United States of America and France, for the poor condition that German was passing through as per that time. However, those were not the only parties that were blamed, there were others too. In his believe, German was beaten unfairly because the Jews betrayed them, which he described as being the evil partners of the Britons. He thought that, wealthy merchants and international bankers, which were majorly Jews, gave away all German secretes to Germans enemies. Due to this reason, Hitler hated and went a step higher to convince others to continue hating the Jews. In most cases, the victims of Nazis target included Jews, Gypsies, homosexuals, Jehovahs Witnesses, Communists, twins, and the disabled (Auschwitz.dk par 8). Amongst the, there were those who wanted to escape and hide from the Nazis, for instance the Ann Frank along with her family. There were those who were successful in escaping, but the majority was not. The victims as shown in appendix photo 1, that were captured were sterilized , underwent forced resettlement, family and friends separation, beaten, starved and or even death. The main victims were the Jews due the fact; they were hated most by Hitler and his Nazis. These Jews were not allowed to enjoy in theaters resorts or even swimming pools. They were given identity cards with which they had to work with them. The individuals were made to wear, the Davids star badge at any place they were going. There was a time further more, when Hitler set on fire the Jewish Synagogues, which were the place that the Jews went to practice their faith. In addition, Jews homes and businesses were all brought down to book. As an effect, there were no Jewish students who were going to schools, as they were stopped. In addition, there were curfews upon which the Jews were supposed to out, on top of these; they were not supposed to come in public places. At long last, some were forced back to there home land. The last resort for Hitler and his Nazis, were to bring sent to concentration camps. The victims were pushed out of their homes; especially the Jews were forcefully moved into smaller, overpopulated quarters in a very tiny section of the city. Such areas were cordoned off by the use of barbed wires, which were given the name Ghettos. In while in such places, every one was just waiting for a call that could be described as being dreaded, for resettlement. On their side, Jehovah Witness in German were also ban to undertake meetings when Nazis came to power, those who never bought the idea, were taken to concentration camps In the concentration camp, the Jews never lived happily waiting for their peaceful deaths. In this concentration camp as indicated in photo 2 in the Appendices, the treatments were too extremely cruel and very harsh. In such camp, they were no one feeling fine, this was based on the fact that, either some one was sick, starving, dying, and even a slavery laborer. Das result, thy ended up dying in many types of ways, for instance, sickness, starvation, being shoot by machinegun, or even overworking their bodies. There were instance where, others were being told to take shower; instead they ended up being killed. There was a time when they were tricked, and they all ended up in a gas chamber, as a result, they all died, but never did Nazis and other Germans did care (Concentration Camp par 20). Though the conditions were too tough to bear, there were those few who managed to survive. Amongst the survivors, sensed danger, or left to their homes forcefully, meaning that, they will never see their friends or families again. In addition, some survived because they were always a head of Nazis, and had lots of good luck. Life from hiding places was always a struggle, as most were just always in terror of being caught, as mostly were being constant found, hence the chances for escaping were too slim. On the other hand, another reason for terror in hiding places was that, the impact of being caught in hiding was just death, nothing else. It will be too bad to end the list of victims without mentioning Anne Frank. This was a girl from Jewish side, who survived till very end of WWII. After her family received a notice notifying them to hide, she ended up getting a diary. When they were in hiding, she went with her diary to the hiding place. Everyday, she kept on writing in it how she felt about the situation, and it felt to being in being in such a position. Just before the war ended, in 1944, Nazi found their hiding places, courtesy of some Germans who also disliked Jews. At the age of 16, in 1945, she died in a concentration camp. Latter, her diary was found, and currently, has become a book of all terrifying conditions that she underwent through. This book is now called The Diary of Anne Frank. There were those who survived due to many different techniques. There these who made it on the prospect of setting their eyes on their families, and they constantly held it in their minds. On the other hand, there were those who made it as a result of getting favors from upper Jews heading prisons such seniors could at least get extra food. Others used the technique of thievery. Such individuals stole food that was lying dead from their beds. Such thievery in a way can be called ethical stealing, which made some senses. If for sure they were going to die, way waste that particular bread. There were those who had their own luck, narrowly did they escaped all perilous barriers, and ended up being rescued by the Allies. The process of rescuing the Jews was undertaken by individuals who took a step ahead to act according to their own conscious and belief systems, while staying in an immoral community. Millions survived such holocaust incidence due to daring of such rescuers. However, their statistical number was too small. Rescuers were peasants and nannies, aristocrats and clergy, bakers and doctors, social workers and storekeepers, school children and police officers, diplomats and grandmothers. They were from many countries-the Netherlands, the Ukraine, Poland, Germany, France, Hungary, Denmark, Italy, Greece, Belgium and other nations (Fcit.usf.edu par 2). Such individuals never looked at Jews a long with other victims as being enemies, but just as other human beings. To be involved in a rescue process, one had to accept the consequential responsibility that might follow. For instance, their houses were even burned down, for instance in figure 3, after being realized that, they were assisting the Jews and other targeted groups. The rescuers had various reasons for doing so, for instance, the sense of morality motivated them, while others had some relation with particular individuals belonging to the targeted groups. There were those whose engine was politics, as they were the third Reich. There were those who were being involved as workers, for instance, nurses, diplomats, social workers among others, and extended their work beyond professional duties. Many children o the other hand followed the footsteps of their parents, hence becoming rescuers. Conclusion The reason as to why Jews were the main victims in the situation is because; it was believed that they betrayed the Germans during the First World War. Most of them were taken to concentration house where life was so miserable to an extent that, no one was left to die in peace, there were lots of troubles. The survivors in the concentration camp had lots of survival techniques; most of them were brave, determined and so cunning. They never cared on what they had to do to survive, as if thy miss out, they will end up losing. On the other hand, there were some victims who survived due to the mercy of rescuers. The rescuers were motivated by the spirit of humanity in the world of immorality. Work Cited Auschwitz.dk. Anne Frank: An Oasis of Innocence. 2002. 28 March 2011. . Concentration Camp. New Standard Encyclopedia, 1987. Resnick, Abraham. The Holocaust. San Diego: Lucent Books Inc., 1991. Library.thinkquest.org. The Holocaust: An Unbelievable Tragedy . 2002. 28 March 2011. . Rosenberg, Jennifer. The Holocaust. 1997. 28 March 2011. . Fcit.usf.edu . Rescuers. 2005. 28 March 2011. . Appendices Figure 1: Former prisoners of the little camp in Buchenwald. (Photo courtesy USHMM) from http://history1900s.about.com/od/holocaust/tp/holocaust.htm Figure 2, Firing squad wall at Auschwitz. From http://library.thinkquest.org/CR0215466/the_holocaust.htm Figure 3 from http://history1900s.about.com/od/holocaust/tp/holocaust.htm

Death of a Salesman - Problems with the American Dream Essay -- essays

Death of a Salesman - Problems with the American Dream What specific ills does Miller diagnose in the America Dream? Discuss with reference to â€Å"Death of a Salesman†. The American Dream is an idea that originated from the Pilgrim Fathers and has remained in the American society. It is the belief that America is the land of opportunity where everyone can be â€Å"great†. The word â€Å"dream† is in fact probably the best way to describe the problems that Arthur Miller can see in this belief. The word â€Å"dream† can suggest something wonderful to look forward to achieving, or, it may imply that something is only a dream, something that is impossible to achieve. We can see Miller believes â€Å"dream† to mean the latter of these interpretations when we see the character Howard in Death of a Salesman. It is implied through the way that he disregards Willy’s past loyalty to his company, that he has only achieved his dream of success through moral compromises, and therefore, that few achieve the dream without doing this as well. The American society however, seems to support the first definition of the word â€Å"dream†. They have certain claims to self-perfection that are absent in a large part of the world: â€Å"I celebrate myself, and sing myself, and what I assume you shall assume†, Song of Myself by Walt Whitman. Others tend to accept far greater, that conditions of life are hostile to man’s pretensions. It is thought that if they live by this dream, that there is a natural order in favour of them ...

Sigmund Freud and the Oedipus Instinct :: Exploratory Essays Research Papers

Sigmund Freud and the Oedipus Instinct Your children are not your children. They are the sons and daughters of Life’s longing for itself. They come through you but not from you, And though they are through you yet they belong not to you. You may give them your love but not your thoughts, For they have their own thoughts. You may house their bodies but not their souls, For their souls dwell in the houses of tomorrow, which you can not visit, even in your dreams. You may strive to be like them, but seek not to make them like you. For life goes not backward nor tarries with yesterday. Kahil Gibran Freud is to Psychoanalysis what Socrates is to philosophy. The theory of psychoanalysis is primarily concerned with the development of the human personality; it was Freud who presumed that human personality is a tripartite system, consisting of the id, ego, and the superego. "The id is said to contain all the instinctual drives that seek immediate satisfaction and like a small child (they are said to operate on the "the pleasure principle"); the ego contains the conscious mental states, and its function is to perceive the real world and to decide how to act, mediating between the world and the id (it is governed by "the reality principle"). Whatever can become conscious is in the ego (although it also contains elements that remain unconscious), where as everything in the id is permanently unconscious. The superego is identified as a special part of the mind that contains the conscience, the moral norms acquired from parents and others who were influential in early childhood; thoug h it belongs to the ego and shares its kind of psychological organization, the superego is also said to have an intimate connection with the id, for it can confront the ego with rules and prohibitions like a strict parent" (Leslie Stevenson & David L. Haberman 155). If at an early stage the child is exposed to an environment that consists of overly aggressive and dominant parents the development of that child’s superego may become a tad bit tyrannical, causing an adverse reaction within the psyche of that child.

jackie robinson :: essays research papers

The first man to break the color barrier in Major League Baseball in the 20th century, Jackie Robinson is one of the most celebrated baseball players in history. Jim, the moral center of Mark Twain’s The Adventure’s of Huckleberry Finn .Who doesn’t portray a baseball player, yet both Jackie Robinson and Jim both share the same heroic qualities. Both are courageous, noble, and strong-minded. Jackie Robinson was born in Cairo, Georgia on January 31, 1919 and grew up in Pasadena, California, where he attended UCLA. While attending there he won letters in football, baseball, basketball, and track. He was regarded as the most all-around athlete in the U.S. at the time. After serving three years in the army, he began playing baseball with the Kansas City Monarchs of the Negro leagues. After hid successful season in 1946 with the team’s Farmclub he became the first African American major league baseball player since the 19th century. In 1947 he signed with the Brooklyn Dodgers. But before Jackie Robinson there was Moses Fleetwood Walker, he was the 1st African American major league baseball player to play baseball in the late 1800’s. On April 15, 1947 Jackie Robinson became the 1st African American to play major league baseball. He broke the color line, which led to many white teams playing against all black teams or interracial teams: Jackie Robinson caught many Americans attention and his story was widely retold through American culture in many different forms. Such as through movies, radio talk shows, sheet music, comic books, and sports magazines. Even though many of Jackie’s fans showed their support towards him, many who hated him sent him death threats or even threw things at him. While under all this pressure Jackie still focused on baseball and showed everyone that he was a great baseball player:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å" Baseball was just part of my life. Thank God that I didn’t allow a sport or a business or any part of my life to dominate me completely †¦ I felt that I had my time in the athletics and that was it.† He won a lot of peoples respect and also became a symbol of black opportunity. Even the magazine Sporting News, which was against black baseball players, acknowledged his great skill and ability in the game of baseball and awarded him with the Rookie of the Year award in 1947. Robinson’s outstanding ten-year career compiled a .

Costa Coffee Strategy

MMS assignment: Costa Coffee STRATEGY: 1. Identify, analyse and discuss Strategic issues in Costa Coffee. â€Å"Costa has flourished in a recession which has claimed many victims in the industry,† says Whitebread company. 1The reason for this success is its strategy. Using the PESTEL framework will help identify, analyse and discuss Costa’s strategy. Despite the importance of political, environmental, technological and law factors, for the purpose of this essay we will focus on the economic and social factors affecting Costa Coffee. We will first see how economic factors such as the recent raise of coffee beans price influence Costa’s prices. We will then use social factors such as consumer trends to identify the different trends today and explain how Costa is reacting to them. Through this essay we will have then explained how â€Å"Costa has flourished in a recession which has claimed many victims in the industry,†2 The main economic factor affecting the coffee market today is the raise of coffee beans price. Due to heavy rains brought on by Caribbean storms in the coffee producing 1 Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] 2 Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] countries from Central America, coffee prices have increased3. Coffee futures have gone up 35% since June 2010 to reach the highest price for a pound since December 1997: $1. 848. 4 This is a significant problem because coffee beans are raw materials for coffee shops. Hence if shops do not have coffee beans or not enough, their sales will plummet. As John Wolthers, a trader at coffee exporter Comexim in Santos reports: â€Å"It's a great time to be a producer, and a difficult time to be a roaster. 5 Because these prices are due to natural disasters, it is possible that they will not change until at least end of 2010 or 2011. A normal consequence would therefore be to raise prices in order to retain money. However, Whitbread PLC, owner of Costa Coffee, announced November 10th 2010 that â€Å"it has no plans to increase beverage retail prices , even as it remains concerned over escalating wholesale costs. † 6One of the reasons for this action is because Costa had already bought many coffee beans before the storm hence has enough to provide the outlets with enough beans during this period of increased prices. This shows that Costa â€Å"plans† its purchases well because as we 3 Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Available at: [Accessed 23 December 2010] 4 Danby, T. and Sellen, T. 2010. No Relief in Sight for the Coffee Market. [online] 2010 Dow Jones & Company, Inc. Available at : [Accessed on 23 December 2010] 5 Danby, T. and Sellen, T. 2010. No Relief in Sight for the Coffee Market. [online] 2010 Dow Jones & Company, Inc. Available at : [Accessed on 23 December 2010] 6 Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Available at: ; http://www. tradingmarkets. com/news/stockalert/sbux_wtbrf_-update-whitbread-s-costa-coffee-plans-no-retail-price-rises-1297481. html; [Accessed 23 December 2010] 7 Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Available at: < http://www. tradingmarkets. com/news/stock- can see, thanks to its bulk-buying in coffee beans, it is now unaffected, unlike the other coffee shops, by the coffee bean market. However this could be a risk because one can never know exactly how many beans are consumed per day and Costa does not know for certain how long these prices will remain high. Another reason Costa would not want to raise prices could be because in a period of recession, where consumers are being more and more careful with the way they spend their money8 they will not want to buy a drink at Costa if it is too expensive. Moreover if it is therefore cheaper at Starbucks or Caffe Nero for example why would they want to pay more for the same drink? Hence a third reason for Costa’s decision is due to the competitiveness with the all the other coffee stores. The final reason is â€Å"With total sales growing at 33% year on year, and like for like sales up 9%†9, and with over 1,100 outlets in the UK and 130 new shops to open within this year in the UK10 perhaps Costa is not too affected by the increase of coffee beans price. Hence, with the increase of coffee beans, Costas strategy is not to increase prices for different reasons which demonstrate Costas strength in the coffee industry which therefore explains why it has flourished during the recession: Costa stops at nothing. lert/sbux_wtbrf_-update-whitbread-s-costa-coffee-plans-no-retail-price-rises-1297481. html> [Accessed 23 December 2010] 8 Rodenberg, J. , n. d. Costa Coffee vs Starbucks. [online] Templates Wise. Available at: [Accessed 16 December 2010] 9 Hospitability And Catering News. , 2010. Costa Coffee has wins „Best Branded Coffee Shop Chain?. [onl ine] Available at: [Accessed on 23 December 2010] 10 Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] Moreover, social factors such as consumer trends enable us to see how Costas strategy is brilliant. According to CJ Bobrowski, Head of Costa Systems, â€Å"With greater insight into trends we can adapt more quickly to any changes in consumer needs, helping us to stay ahead of competition in a crowded marketplace. â€Å"11 Hence identifying and explaining the trends and how Costa adapts to them explains its success. For this essay, we will focus on three trends. With prices that cannot increase due to competitively another way in which companies can now compete is through quality. As more and more coffee shops open in the UK, demonstrating high quality is an important aspect for consumers today. With each one providing the same type of product, they need to know which one is the best quality-wise. One of Costa’s advertisements promotes its cappuccino by saying: â€Å"Sorry Starbucks, the people have voted. †12 This advert clearly shows the consumers concern for quality. Through this advert Costa shows it has clearly adapted to consumers new trend. The thirst for an experience is another trend. It has become so important that a word for consumers searching for an experience was invented: â€Å"Transumers†13. Consumers no longer look for simple coffee but for an experience. Costa provides this by training its baristas at official training academies opened by Costa. In fact in 2009they invested in a third Training Academy. Therefore, each of their barista have been professionally trained to provide each 11 Bobrowski, CJ,. [online] Torex Retail Holdings Limited. Available at: [Accessed 17 December 2010] 12 Rodenberg, J. , n. d. Costa Coffee vs Starbucks. [online] Templates Wise. Available at: [Accessed 16 December 2010] 13 Trend watching. , 2006. Transumers. [online] Trendwatching. om. Available at: < http://trendwatching. com/trends/transumers. htm> [Accessed 23 December 2010] customer with the best coffee. 14 This is important for no other coffee shop has invested in training academies which makes Costas drinks even more of an experience for consumers. The â€Å"Nintendo Wii Fitness† is increasingly bought which shows consumers’ concern for health. They are especially more t roubled about the amount of fat, saturated fat, salt and sugar in their food. 15 Hence health has become a trend. In order to respond to this, Costa has different techniques. The first is to provide consumers with different types of milk: soya or skimmed for no extra cost. 16However, Costa does not advertise enough this aspect hence many customers are not aware of these options. They need to increase the marketing for this aspect in order to be fully responding to this trend. The second technique is working with the Food Standards Agency to reduce salt and saturated fat and indicate their quantities. 17This way, the products stay the same with less fat and consumers know how many calories they absorb. This is very risky for Costa. Many consumers are not aware of how many calories there are in their beverages and could be 14 The Food and Drink Innovation Network,. 2009. Costa Opens third training academy in Newburry. [online] Food & Drink Innovation Network. Available at: http://www. fdin. org. uk/2009/06/costa-opens-third-training-academy-in-newbury/ [Accessed 17 December 2010] 15 Foods Standard Agency, 2008. Consumer confidence rises around many food issues. [online] Crown copyright. Available at: [Accessed on 16 December 2010] 16 Morgan, J. , 2008. Fast food menu is recipe for obesity. [online] Cambridge Newspaper Ltd. Available at: [Accessed on 15 December 2010] 17 Food Standards Agency, 2010. Healthy catering commitments. [online] Crown Copyright. Available at: [Accessed on 14 December 2010] shocked like Rebecca: â€Å"It's lethal! I don't want it now [†¦] I know there's a lot of fat in them too. â€Å"18 By observing the trends and adapting to them despite possible negative consequences, Costa proves that â€Å"[great] insight into trends [helps costa] to stay ahead of competition in a crowded marketplace. 19 Costa has been able to â€Å"make it through† the â€Å"rough patches† despite the increase of coffee beans price and its ability to identify and adapt to consumer’s trends. However will they have to increase their prices soon? With such sales growing 33% year on year20 will this firm be able to be at the top of the coffee shop list? 18 Sky News HD, 2009. Cancer Fear Of Calorie-Laden Iced Co ffees. [online] BskyB. Available at: [Accessed on 14 December 2010] 19 Bobrowski, CJ,. [online] Torex Retail Holdings Limited. Available at: [Accessed 17 December 2010] 20 Hospitability And Catering News. , 2010. Costa Coffee has wins „Best Branded Coffee Shop Chain?. [online] Available at: [Accessed on 23 December 2010] MARKETING: 2. Analyse Costa’s Marketing; and then reflect on how it compares to the marketing of Starbucks. Deborah Dougherty, professor of Management and Global Business at Rutgers Business School, and Cynthia Hardy, professor of Management and Marketing at the University of Melbourne, agree that it is difficult for old organisations with a big history to innovate due to the challenges of new technology and global competitors. 1 Costa Coffee being a new organisation hence should not have many problems innovating its products and processes. Being part of the young rising coffee shop industry, Costa Coffee’s number one competitor is Starbucks. Dr. Robert G. Cooper, expert in the field of innovation, published The Invisible Success Factors in Product Innovation in which he establishes â€Å"Eight Actionable Critical Success Factors† for innovation. 22 In this essay we will only use certain factors to explain how Costa’s service and product innovations are better than Starbucks but how, despite this; Costa is still a little behind for the future. In order to be competitive in today’s UK coffee shop industry, service innovation is vital. Costa and Starbucks have therefore launched a new loyalty card because as Jeffery Young, managing director of Allegra Strategies notices: â€Å"Electronic loyalty cards provide an 21 Dougherty, D and Hardy C,. 1996. Sustained Product Innovation in large, mature Organisations: overcoming innovation-to-organization problems. Academy of Management Journal, 39(9, pp. 1120. 22 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] opportunity to engage in rich dialogue with customers and track their behavior. †23 Hence this card will not only improve the dialogue between customers and firm but also will enable the companies to innovate their manufacturing process or services in order to adapt to the changing behavior. 24 Although the service is the same, are the reasons behind this innovation the same? One of Cooper’s critical innovation success factors is the justification of the project. 25 For Costa, this new card is a positive sign; its use is to replace the successful old card. According to a year-long trial in Scotland, one in three transactions was using the old card26. Hence in order to thank the customer’s loyalty, Costa wanted to add â€Å"rewards† and innovate the card so that one no longer had to top-up money on the card in order to purchase but would simply pay with money and then receive points that would transform into rewards. 27 The justification for Starbucks’s loyalty card is not for the same positive reasons. For them, with â€Å"sales decline and customers brew at home or visit competitors†, this new loyalty card is a 23 Thomas, J,. 2010. Costa Coffee rolls out customer loyalty card. online] Haymarket Business Media. Available at : [Accessed on 15 December 2010] 24 Thomas, J,. 2010. Costa Coffee rolls out customer loyalty card. [online] Haymarket Business Media. Available at : [Accessed on 15 December 2010] 25 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] 26 EatOut,. 2010. Costa Launches New Coffee Club. [online] Available at: [Accessed 15 December 2010] 27 EatOut,. 2010. Costa Launches New Coffee Club. [online] Available at: [Accessed 15 December 2010] echnique to hopefully rebound profits by attracting customers back to the store for its benefits with the card. 28 Therefore, this innovation shows that although both companies propose the same service through their loyalty cards, the reasons behind this same service differs which shows that Costa is raising compared to Starbucks who is struggling against its competitors. Another example that shows that Costa’s innovation is better than Starbucks’s is the launch of a new drink: The Flat White. Although Starbucks is the first to have inaugurated this drink, Costa is the one who has the biggest impact in the UK29. Costa Coffe is the only one to have followed Cooper’s fifth critical innovation success factor : â€Å"A well-planned, adequately-resourced and proficiently-executed launch. †30 Indeed, Starbucks only launched the drink in London whereas Costa, several weeks after, launched it nationally. By launching nationally, Costa was able to sell its new product everywhere whereas Starbucks, only in London31. Hence out-of-London people could believe Costa is the â€Å"founder† of the Flat White, which could therefore lead them to a competitive advantage. Starbucks is the perfect example for Cooper’s statement: â€Å"In some businesses, it’s almost as though the launch is an 28 Startz, S,. 2009. Starbucks Boosts â€Å"Rewards† With Revamped Loyalty Program. [online] 2001-2010 brandchannel. Available at : [Accessed 14 December 2010] 29 Westfield London. n. d. Costa Coffee. [online] 2008 Westfield Group. Available at : [Accessed on 15 December 2010] 30 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] 31 Boughton, I,. 2010. Costa Coffee launches the „flat white? ationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] after-thought – something to worry about after the product is fully developed. †32Moreover, Costa says to have invested â€Å"more than twelve months’ research, involving the training of 6,000 baristas, at a cost of ov er one million pounds. †33This also shows they followed Cooper’s fifth factor. However, Starbucks says that their baristas had trained themselves due to customers’ requests and that the â€Å"education in the making of the drink was anyway already readily available from a number of barista trainers†. 4 Perhaps Starbucks is right, but according to an independent survey by Tangible Branding Limited consumers prefer Costa’s Flat White to Starbucks’s. 35 This could be explained by the twelve months research and training of 6,000 baristas with a cost of one million pounds. Furthermore, both companies follow Cooper’s second innovation success factor: â€Å"the voice of the customer†. According to Costa's core skills trainer Tim Douglas the Flat White â€Å"will attract some of our latte drinkers who are looking for a milky drink with a broad strength of flavour, and cappuccino drinkers who want a milkier drink with a much richer coff ee 2 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] 33 Boughton, I,. 2010. Costa Coffee launches the „flat white? nationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] 34 Boughton, I,. 2010. Costa Coffee launches the „flat white? nationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] 35 Westfield London. n. d. Costa Coffee. [online] 2008 Westfield Group. Available at : [Accessed on 15 December 2010] flavor. 36 Hence this drink will be able to satisfy the gap between lattes and cappuccinos. Costa is purely reacting to the customers’ need for this â€Å"gap-filling-space†. On the other hand, Starbucks is innovating this drink due to their very negative â€Å"customer’s voice†. Their consumers find their coffees â€Å"too bland and milky†37 w hich is why, the Flat White is the perfect drink to launch because it is â€Å"Stronger, smaller and less milky† than most of their drinks. 38 Therefore, although Costa and Starbucks are using the same product innovation, they have different reasons which show that Costa is becoming more competitive than Starbucks. Although this essay has proved that presently, Costa is innovating for more positive reasons than Starbucks, this state might change in the near future. During a period of recession it is important that firms react to this economical problem. Starbucks, as opposed to Costa, has seemed to understand this and has innovated in â€Å"at-home† machines. The Starbucks Barista Espresso Machine39 or the Barsita Aroma Grande coffee machine enable consumers who do not necessarily want to go out to have a Starbucks coffee to stay at home 36 Williams, A,. 2010. Great White Hope. online] William Reed Business Media Ltd 2010. Available at: [Accessed 23 December 2010] 37 Wallop, H,. 2009. Starbucks to sell ‘flat white' for those fed up with milky coffee. [online] Copyright of Telegraph Media Group Limited 2010. Available at : [Accessed 17 December 2010] 38 Wallop, H,. 2009. Starbucks to sell ‘flat white' for those fed up with milky coffee. [online] Copyright of Telegraph Media Gr oup Limited 2010. Available at : [Accessed 17 December 2010] 39 Justin,. n. d. Starbucks Barista Espresso Marchine. [online] Coffee-Mker-Review. net. Available at: [Accessed 17 December 2010] and make one. Costa should look into this innovation for the future, especially with this economic crisis that continues to worsen. However, Costa may not want to produce these machines because consumers drink their coffees not only for the beverage itself but also for the environment Costa provides, for the â€Å"experience† and unique touch each Barista has when they make one. Hence, perhaps selling these machines would not be of great utility for them. Starbucks is a great competitor for new and rising coffee shops such as Costa. But through this essay we have seen that Costa Coffee is becoming the â€Å"number one† competitor with Starbucks due to its respect to Cooper’s â€Å"Eight Actionable critical success factors†. However, Costa must not forget that Starbucks may be a little weak in the UK but is very strong internationally and that Costa’s next step to compete with Starbucks could perhaps be to have a bigger and stronger position internationally. Referencing List: Bobrowski, CJ,. [online] Torex Retail Holdings Limited. Available at: [Accessed 17 December 2010] Bottonwood,. 2010. Productivity and Coffee Shops. [online] The Economist Newspaper Limited 2010. Available at: [Accessed 13 December 2010] Boughton, I,. 2010. Costa Coffee launches the „flat white? nationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] Bowers, S. , 2008. John Derkach: Singular vision fuelled by double macchiato. [online] Guardian News and Media Limited 2010. Available at: [Accessed 15 December 2010] Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] Danby, T. and Sellen, T. 2010. No Relief in Sight for the Coffee Market. [online] 2010 Dow Jones & Company, Inc. Available at : [Accessed on 23 December 2010] Dougherty, D and Hardy C,. 1996. Sustained Product Innovation in large, mature Organisations: overcoming innovation-to-organization problems. Academy of Management Journal, 39(9, pp. 1120. EatOut,. 2010. Costa Launches New Coffee Club. [online] Available at: [Accessed 15 December 2010] Foods Standard Agency, 2008. Consumer confidence rises around many food issues. online] Crown copyright. Available at: [Accessed on 16 December 2010] Food Standards Agency, 2010. Healthy catering commitments. [online] Crown Copyright. Available at: [Accessed on 14 December 2010] Hospitability And Catering News. , 2010. Costa Coffee has wins „Best Branded Coffee Shop Chain?. [online] Available at: [Accessed on 23 December 2010] Justin,. n. d. Starbucks Barista Espresso Marchine. [online] Coffee-Mk er-Review. net. Available at: [Accessed 17 December 2010] Morgan, J. , 2008. Fast food menu is recipe for obesity. [online] Cambridge Newspaper Ltd. Available at: [Accessed on 15 December 2010] Ndzamela, P. , 2008. Credit crunch putting the bite on cafe culture. [online] Thomson Reuters. Available at: < http://www. reuters. com/article/idUSTRE4AC7YE20081113> [Accessed 15 December 2010] Prynn, J. , 2008. Coffee shop boom time as chains defy crunch. [online] Evening Standard. Available at: [Accessed 16 December 2010] Rodenberg, J. , n. d. Costa Coffee vs Starbucks. [online] Templates Wise. Available at: [Accessed 16 December 2010] Sky News HD, 2009. Cancer Fear Of Calorie-Laden Iced Coffees. [online] BskyB. Available at: [Accessed on 14 December 2010] Smith, A. , 2009. Coffee Price Too Steep? Blame the Weather. [online] Time Inc. Available at: [Accessed 15 December 2010] Startz, S,. 2009. Starbucks Boosts â€Å"Rewards† With Revamped Loyalty Program. [online] 2001-2010 brandchannel. Available at : [Accessed 14 December 2010] The Food and Drink Innovation Network,. 2009. Costa Opens third training academy in Newburry. [online] Food & Drink Innovation Network. Available at: http://www. fdin. org. uk/2009/06/costa-opens-third-training-academy-in-newbury/ [Accessed 17 December 2010] Thomas, J,. 2010. Costa Coffee rolls out customer loyalty card. [online] Haymarket Business Media. Available at : [Accessed on 15 December 2010] Trend watching. , 2006. Transumers. [online] Trendwatching. com. Available at: < http://trendwatching. com/trends/transumers. htm> [Accessed 23 December 2010] Wallop, H,. 2009. Starbucks to sell ‘flat white' for those fed up with milky coffee. [online] Copyright of Telegraph Media Group Limited 2010. Available at : [Accessed 17 December 2010] Westfield London. n. d. Costa Coffee. [online] 2008 Westfield Group. Available at : [Accessed on 15 December 2010] Williams, A,. 010. Great White Hope. [online] William Reed Business Media Ltd 2010. Available at: [Accessed 23 December 2010] Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Ava ilable at: ; http://www. tradingmarkets. com/news/stockalert/sbux_wtbrf_-update-whitbread-s-costa-coffee-plans-no-retail-price-rises-1297481. html [Accessed 23 December 2010]

Garment Worker

Abstract: Garments sector is the life blood of Bangladesh as the agricultural land has there been turned to a country of garments industries. Employment in the Ready-made garment sector in Bangladesh provides workers with economic benefits and some empowerment. More than 3. 2 millions people are working in this sector and about 5000 garments factories are scattered across the country. 78 per cent of our foreign earnings come from this sector. So it will not be an overstatement to say that, we earn our bread from garments industries. The study attempts to explore the present socio-economic status of the garments workers.The study based mainly on economic and social status of 100 garments workers from Rampura and Badda areas of Dhaka City. It was found that the socio-economic condition of the Garments workers is not in a lofty stage. Amongst the workers about 70 per cent are women, who work dawn to dusk even up to late night when their wages are not in the satisfactory level. They cann ot afford their foods, cloths, housing, medicines, and educations of their wards as they are ill paid. On the contrary, their children are deprived from their care; they suffer from malnutrition and unhygienic complexities. They have no time or scope for recreation.During the study it was found that, worldwide economic meltdown has affected RMG sector of Bangladesh as some workers have lost their jobs and trend of works have been declined. At the end of the study, some recommendations were placed to improve the present conditions of the garments workers as well as garments sector of the country. The owners must treat the workers with respect. They should care about their lives and they must keep in mind that they are human beings. They have families, parents and children,† said Nazma Akhter, president of Combined Garment Workers Federation. â€Å"Is there anybody to really pay any heed to our words? â€Å"

A Street Car Names Desire Essay

A Street Car Named Desire deals with a culture clash between the Old South’s â€Å"plantation† mentality (priding itself on false pretenses) and the New South’s relatively uncivilized, yet real, grip on reality. The two characters who come to represent this tension are Blanche and Stanley Kowalski. Blanche advertises herself as a champion of â€Å"Southern Honor. † This entails an unfaltering dedication to virtue and culture. These are not, however, driving factors in her life but only mask her alcoholism and delusions of grandeur. By contrast, Stanley is an industrial worker who acts on habit and structure. Tennessee Williams juxtaposes illusion and reality by depicting the antagonistic relationship between the two by consistently employing symbolism. Blanche is constantly escaping the realities of life by retreating into her own fabrications. Her plummet into a delusional world begins when her beloved husband reveals himself to be gay and, soon after, shoots himself. She falls into a spiral of affairs after this event in a search to find emotional satisfaction and to reaffirm her womanhood. She ignores the obvious detrimental effect of her intimacies because all she wants is to be happy again: to be loved. Blanche physically escapes the reality of her life by leaving Belle Reve and Laurel to go to her sister’s home in New Orleans. Here, she misrepresents who she is and enters another relationship where she recreates her identity. When confronted about her lies, Blanche explains that she lies because she refuses to accept the hand fate has dealt her: I don’t want realism. I want magic! Yes, yes, magic! I try to give that to people. I misrepresent things to them. I don’t tell truth, I tell what ought to be truth. And if that is sinful, then let me be damned for it! (Williams, 34) Lying to herself and to others allows her to make life appear as she thinks it should be rather than as it is. Her final, deluded happiness (as her sister and Stanley commit her to an insane asylum) shows her acceptance that illusion is an adequate reality, but it also shows reality’s inevitable triumph. The driving force of reality, embodied by Stanley Kowalski, quickly dismantles all the falsities Blanche comes to represent. He is a practical man firmly grounded in the physical world who disdains fabrications. He finds meaning only in the primitive and straightforward: â€Å"There’s something downright bestial about him! †¦ He acts like an animal, has animal’s habits! †¦ Yes, something ape-like about him† (71). An animal would not create an alternate reality for a situation but would act according to the real, harshness of life in order to ensure its own survival. Stanley’s animal habits can be looked at as an appreciation only for tangible truths. In the end, Stanley succeeds in debunking all the false images Blanche created about herself. He goes out of his way to reveal Blanche’s past and then flaunts it in a crude, insensitive way: â€Å"Take a look at yourself here in a worn-out Mardi Gras outfit, rented for 50 cents from some rag-picker†¦ Do you know that I’ve been on to you from the start, and not once did you pull the wool over this boy’s eyes?†¦ Ha ha! Do you hear me? Ha ha ha† (67). Stanley again asserts his bestial tendency, but this time to show his dominance. When he proceeds to physically rape her, he metaphorically strips her of the false reality she created. Williams uses symbolism to show that Blanche is trapped in a life of delusion. The Varsouviana Polka and the use of light are reoccurring symbols that elude to her disconnect with reality. The Polka is the music that played the night her husband committed suicide. Blanche says that it ends only after she hears the sound of a gunshot in her head. It plays at various points in the play, symbolising this event that triggered her mental decline. Whenever a situation gets too â€Å"real,† Blanche firmly believes she hears the Varsouviana, panics, and looses her grip on reality. Also, throughout the play, Blanche avoids appearing in direct, bright light, especially in front of Mitch: â€Å"And turn that over-light off! Turn that off! I won’t be looked at in this merciless glare†(45). It is clear she avoids the lights in efforts to conceal the reality of her age and fading beauty. Symbolically, Blanche avoids light in order to prevent Mitch from seeing her for who she is. She, once again, retreats into her own world of illusion. Blanche is never able to be looked at â€Å"in the light† and exposed. She never faces reality. Both Stanley and Blanche have a hard time relating to the other gender without sexual implications. The difference is that Stanley is upfront about this â€Å"animalistic† behavior towards women, while Blanche tries to paint herself as above the primitive nature of her sexual impulses. We can call one approach realistic and the other delusional, but it doesn’t change the fact that both characters approach interactions in a sexual way. What does this say about the nature of what is real and what isn’t? Williams seems to draw an ambiguous line. This implies that reality and illusions coexist in our lives, and what we choose to label our views and actions is just a matter of perspective.