Business plan Essay Example | Topics and Well Written Essays - 1500 words

Business plan - Essay Example This piece of paper presents a brief business plan of studentevents.com, describing the business objectives, mission and vision of the business and analyzing projected financial performance. This paper addresses the conceptual framework related to various components in a business plan and are applied to the example of studentevents.com. StudentEvents: The Business Rationale An effectively prepared business plan must be able to describe the proposed business venture in terms of the products or services it provides, available resources and business opportunities (Leach and Melicher, 2008, p. 74). It means that the what, where, and why explanations about a business is critically important aspect in a business plan. As far as StudentEvents.com is concerned, it is small start-up company with six full time employees. Five of them are expert and qualified in computer engineering and software development and one is an educator who can update the company regarding trends, seminars, events, ac ademic sessions, syllabus components, tuition program, etc that are important to education and students around the world. Though plenty of websites attract students for chat with friends, none of them are found user-friendly and convenient for online sharing of events and parties. StudentEvent.com is not just an alternative to a social network, but an extremely useful database wherefrom students can obtain information about competition, event and programs that they may benefit attending. The image and video sharing of school-programs also will certainly attract wide numbers of customers to the website. Business Objectives As a critical component to business plan, the business objective need to cover both long and short term expectations and these need to be measured in terms of money or other tangible means (Ochtel, 2009). The primary objective of the company is to provide students with opportunity to get connected with others and to share their memories of school-events. From a bus iness point of view, it will target students, design a service wherein they can entertain, increase the traffics and commercialize this with a view to benefit the investors. Mission Statement This is meant with a view to continually add vitality to students’ life. We would like the students get connected with others and share their feelings of happiness and mishaps they experienced with various events or celebrations within their school or college campuses. Success Measures StudentEvents.com will take measures to ensure greater success in its business. The company aims: To facilitate access for students to the website to update with parties, events and celebrations, To help students organize birthday or valentine parties to friends online by automated-email messaging, To arrange summer campaigns, study tours, graduation ceremonies etc through specific online gaming arrangements To take dynamic business strategies to retain the visitors and increase traffic to get more marketi ng advantages. Marketing Plan Marketing Mix Elements Today’s business environment is rigorously competitive. No matter